Project Overview
Using a combination of digital strategy, digital engineering, business implementation, and IT platform modernization services, Virtusa helps clients execute end-to-end digital business transformation initiatives.
Problem Statement
While we were manifesting creatives that followed their then-design language, the client came back asking if we could do anything different. They gave us the freedom to bend their then design language.
The Solution
Inspired by print ads, I decided to take a call and explore that route. Even with the GIF creatives, there were several inklings of novelty. Suffice to say, we haven't had to look back again!