HARMAN is more than just a global leader in automotive technology and digital transformation; it's a brand that enhances the way you live. From your home to your car, and even on stage, HARMAN’s innovations make your world more connected and seamless. With cutting-edge audio products and smart solutions, they’re shaping the future—and chances are, you’ve already felt the difference.

HARMAN needed a way to showcase their communication in a way where the audience would find memorable and easier to consume than it's current state but not at the cost of breaking away from their brand guidelines.

The Solution

I created a design system that incorporated an identity for an umbrella term that housed all their initiatives. Each of the initiatives would have a subtle difference in its look and feel but would still adhere to the overall brand guide. Another underlying thought for this design system was for it be able to refresh itself within its constraints without having the audience reach design fatigue from a look and feel perspective.

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