Project Overview
Prosus is a leading global consumer internet group and one of the world's largest technology investors. In addition to investing, the company actively operates in markets with significant long-term growth potential and builds top-tier consumer internet companies. Since 2005, Prosus has invested in prominent Indian companies such as Swiggy,
Meesho, OLX, PayU, and others.
Problem Statement
Prosus' communication strategy being more copy heavy, needed a supported design system that was supportive and not jarring. Hence the use of icons as the main source of graphic element.
The Solution
While it made sense to create a supporting graphic element to the copy heavy communication that Prosus advocated, the use of icons didn't seem like the best choice. So I began incorporating illustrations that were created as outlined icons to create a sense of balance for the creatives while also retaining the minimal aesthetic.